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International Journal of Home Science
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Impact Factor: RJIF 5.3, NAAS Rating: 3.32

International Journal of Home Science

2015, VOL. 1 ISSUE 1, PART A

A study of attributes affecting selection of restaurants by selected customers

Author(s): SikdarKalpana Srivastava
Abstract:
The dining which earlier used to be occasional, is fast catching up and setting as recourse to quick meals, entertainment, social gathering, family-outing etc. In India the plausible reasons for this trend are similar to world at large like increasing pattern of more women working outside the home, busier lifestyles and more disposable incomes. The present study proposes to reveal the customer preferences regarding restaurants where they wish to dine out. The study was carried out at six restaurants where 150 customers were interviewed. The study disclosed that almost 50-60 percent customers selected rest room, dining room, personal hygiene of the staff, knowledge of the server, personal attention and convenience of parking important while selecting restaurants. Many respondents preferred variety in the menu, attentive, friendly and helpful employees as an attribute in selection of restaurant for dinning.
Pages: 46-51  |  384 Views  18 Downloads
How to cite this article:
SikdarKalpana Srivastava. A study of attributes affecting selection of restaurants by selected customers. International Journal of Home Science. 2015; 1(1): 46-51.
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